INTRODUCTION TO DISPLAY ADVERTISING IN VITALITY

DISPLAY AD PRODUCTION

Vitality Magazine is printed on recycled newsprint

Effective June 2007

INTRODUCTION TO DISPLAY ADVERTISING IN VITALITY

A Word About Digital Ads

Vitality Magazine treats digital ads as though they are camera-ready art. When we output your ad and compare it against the proof provided by you, we are simply checking to ensure we have received the correct ad, and that the file formats are compatible with our systems. We do not proofread ads for spelling, grammar or punctuation. The electronic ads you submit will not be retouched, enhanced or modified. What you supply is what we use. Any adjustments such as rearranging or sizing the ad to fit our dimension specifications will result in an additional surcharge depending on the amount of work involved. If you are unable to supply Vitality with an electronic or digital file of your ad, Vitality will typeset the ad for you. (Customer must supply a thumbnail sketch of how ad should be formatted, as well as originals of any pictures, logos, etc. that are to appear in the ad.)

All ads smaller than 1/2 page size that are running black and white can be emailed to: advertising@vitalitymagazine.com

All ads that have colour, or are a 1/2 page and larger, can be emailed to: prepress@vitalitymagazine.com

IMPORTANT: Before sending your ad, please make sure that it is the right size and it is the RIGHT COLOUR — an ad running in black and white should be sent in black and white! Colour ads should be saved with the colour setting as CMYK (not RGB). If you send a colour digital file for a black and white ad, you will be charged extra for the conversion to be made at our end.

For more details on acceptable formats, and guidelines for submitting your digital file please see “Electronic Guidelines”.

AD DEVELOPMENT WILL BE CHARGED AT A RATE OF $40 / HOUR

MINI: (average production time 1/2 hour)          
1/8 PAGE: (average production time 1 hour)

Customer will be given an estimate only of production cost at time of ad reservation.

ARTWORK DEADLINE DATES

February Issue: Deadline January 7th
March Issue: Deadline February 7th
April Issue: Deadline March 7th
May Issue: Deadline April 7th
June Issue: Deadline May 7th
July/August Issue: Deadline June 7th
September Issue: Deadline August 7th
October Issue: Deadline September 7th
November Issue: Deadline October 7th
December/January Issue: Deadline November 7th

Vitality publishes 10 issues per year: July/August and December/January are combined into one issue for the two-month period

COLOUR – TYPES & PRICING

Note to designers: All Spot colours should be made in cyan, regardless of  what PMS colour the ad will print.

For advice on how to prepare digital files in colour, contact Allen Ashby at 416-964-0528, ext. 27

ONE VARIABLE SPOT COLOUR - $60 (Vitality chooses colour)
Please send the native file for this type of colouring.
We cannot accept PDFs for this type of ad.

ONE PROCESS SPOT COLOUR - $100
(Customer chooses magenta, cyan or yellow)

TWO PROCESS SPOT COLOURS - $150
(magenta & cyan, magenta & yellow, etc.)
• Customer supplies colour separated digital file & colour proof.

ONE CUSTOM SPOT COLOUR - $150
(customer picks the colour from a Pantone
spot colour key or Process colour key)
• Customer supplies colour separated digital file & colour proof.
 
FOUR-COLOUR (PROCESS) CHARGES & SPECS
1/8 PAGE $75, Super BZCD $95, 1/4 PAGE $175,
1/2 PAGE $325, 3/4 PAGE $500, FULL PAGE $600
• Customer supplies colour separated digital file and colour proof.

Please make sure that the ad space is reserved with administration dept. before sending artwork.

If your ad is bigger than 5 mbs contact prepress@vitalitymagazine.com to send it via FTP.

LIABILITY WAIVER: Vitality Magazine will not be held responsible for any errors in camera-ready artwork. Ads should be proofed by advertisers before submitting them to our office. Advertisers who have Vitality typeset their ad are responsible for proofreading their faxed ad copy prior to publication. Vitality Magazine will not be accountable for errors if not detected by advertiser.

Please direct all inquiries to: Vitality Magazine, 356 Dupont St., Toronto, ON, Canada M5R 1V9 Telephone: (416) 964-0528   Office Hours: 11:00 am to 4:30 pm, Monday to Friday   •   www.vitalitymagazine.com